Brian Danaher's profile

Allianz Field

Brian Danaher
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Allianz Field
Minnesota United FC wanted to infuse their branding into every facet of their new stadium, Allianz Field. Teaming up with Populous and the United’s front office the design team was to tasked with creating wayfinding and stadium signage that spoke to the brand. The team’s crest provided the foundation for the wayfinding system resulting in a design that was heavily grounded in the team’s brand, creating a unique and cohesive experience throughout the stadium.

ROLE: Design
AGENCY: Zeus Jones
DESIGN DIRECTOR: Brad Surcey
DESIGNER: Alex Register
ARCHITECT: Populous 
wayfinding stadium Minnesota United FC art direction Brand Design soccer
wayfinding stadium Minnesota United FC art direction Brand Design soccer
Allianz Field
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Brian Danaher's profile

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Brian Danaher's profile
Minneapolis, MN, USA

Allianz Field

Minnesota United FC wanted to infuse their branding into every facet of their new stadium, Allianz Field. Teaming up with Populous and the United Read More

Published:

Creative Fields

Attribution, Non-commercial, No DerivativesAttribution, Non-commercial, No DerivativesAttribution, Non-commercial, No Derivatives